Hello dear reader.

Long time it's been since something was published here. It's not for the lack of ideas — I've had a few bouncing around. But sometimes you need the right moment. Or maybe you just need to figure out what you actually think first.

So here's something I've been sitting with for a while.

For years now, I've been following certain people across different channels. Substack, LinkedIn, newsletters, podcasts — you know how it goes. Not because I'm obsessed, but because they consistently make me think. Over time, you get to know how someone thinks. Not deeply, of course. Just the surface that they show. But that surface is enough to understand their perspective on things.

And, for the most part, on the topics I care about, they were aligned. Same wavelength. Similar conclusions.

Then AI happened.

Now? Not so much. The same people I once saw agreeing are now contradicting each other. On major topics. Publicly. Respectfully, at least in my bubble — which is nice to see, honestly.

And here's the thing: it's fascinating. Not because someone's right and someone's wrong. But because there's no playbook here. Everyone's figuring it out. The experts, the thought leaders, the people I respect — they're all feeling their way through. Some more confidently than others, sure. But nobody has the answer.

This has been strangely comforting to me.

Because when you're building something, when you're trying to figure out product-market fit, when you're navigating a semi-pivot (yes, we're doing that too at Alt.Real), it's easy to feel like everyone else has it figured out. That there's a secret somewhere that you're missing.

But watching these people — people I'd consider smarter and more experienced than me — not only disagree but also admit uncertainty? That tells me something. We're in uncertain times. And that's normal. There's no playbook. No best practices that survived contact with reality.

So… what do?

I think it's this: don't wait for certainty. Don't wait for the experts to converge. Don't wait for the "right moment" or the "perfect strategy."

Get your hands dirty. Build something. Learn by doing. That's the only way any of us figure it out.

Anyway, that's what I've been thinking about. P.S. If you are reading this by any chance, I'd love to hear your thoughts. What perspectives have been helpful for you lately?